Wildberries announced the phased restoration of sales outside Armenia of goods produced and labeled in the country. Previously, some items were temporarily restricted due to new customs regulations that required additional documents to confirm the origin of products.
According to the company, due to increased checks and delays in sorting centers, some shipments faced processing difficulties. To stabilize the situation, access to some product cards outside Armenia was temporarily suspended.
Currently, the marketplace, together with government agencies and partners, has developed a roadmap for settlement. The availability of Armenian-made goods has been partially restored, and sellers are provided with additional support, including technical assistance and promotion. In the future, it is planned to resume sales of goods from EAEU countries and beyond. Wildberries is also preparing to launch a separate section "Made in Armenia", which will highlight local manufacturers.