Since July, Google has been operating in the Armenian advertising market through Coob Ads. This could simplify business promotion and interaction with the advertising platform, but support for the Armenian language remains an unresolved issue.

Entrepreneur Ara Harutyunyan announced the start of the cooperation. According to him, the team first met in person with Google representatives to discuss Google Ads operations. Then negotiations were held with a wider range of market participants, including Armenian advertising agencies.

The appearance of a local partner should make advertiser support more accessible, speed up the resolution of emerging issues, and simplify interaction with the platform. In addition, local agencies may have a more direct path to obtaining Google Premier Partner status. New opportunities are also important for companies that use online advertising to enter foreign markets.

However, the development of the service in Armenia is still constrained by limitations. Google Ads does not yet support the Armenian language as an advertising language, and the country's e-commerce infrastructure is still in its early stages of development.