Armenian payment and settlement company EasyPay has announced a rebranding and transition to the new easy brand identity. The changes will become part of the next stage of the company’s development and will affect not only the name and visual design, but also digital products and infrastructure. EasyPay aims to make interaction with financial services more convenient and intuitive, while preserving familiar principles of security and user personal data protection.
One of the key changes will be renaming the easywallet digital wallet: it will be called easypay. At the same time, the company intends to introduce an updated version of the app with an enhanced user experience. Thus, the new brand will be used not only in the corporate identity, but also in key services that customers use daily. Details regarding functional updates and the launch timeline of the updated wallet have not yet been disclosed.
Another area of transformation is upgrading the software for the payment terminal network. The company intends to modernize the technological foundation of the services through which users carry out everyday payments and settlements. EasyPay emphasizes that the central idea of the rebranding is simplifying financial operations and increasing service accessibility. Meanwhile, transaction security and customer data confidentiality will remain crucial elements of the company’s operations.