Globbing has summarized the results of the ecosystem branding campaign in Yandex Go, launched after the Poizon.am marketplace entered the Armenian market. The main task was to increase brand awareness, and for this, the partners used several native advertising formats within the application. All communications led to a landing page with an offer for new users - a bonus of 7,000 dram for the first purchase.

As part of the campaign, the brand was integrated into key user scenarios. A prominent banner in the corporate style was placed on the main page of Yandex Go, and additional advertising blocks were shown to users during the taxi ordering stage and after its completion. To expand coverage, an interactive format was used on maps - a 3D object with the Globbing mascot, George the Giraffe, which led to the landing page of the promotion.

As a result of the campaign, the reach exceeded 350,000 unique users. The most effective format was the banner on the main page of the application - the CTR exceeded 10%, and the conversion rate of visits to the site was 7.41%. In September, Poizon.am sales increased 7-fold compared to August, and investments in promotion fully paid off in just 38 days, ahead of initial expectations.