The number of sellers from Armenia on Wildberries more than doubled in 2025, and their total sales volume jumped by 122%. The company reported that the number of Armenian sellers increased by 106%, while Armenian-made goods also showed steady growth, with sales increasing by 22%. Exports through the platform showed particularly strong dynamics, increasing by 184%.
The main volume of export sales accounted for Russia and Belarus, where growth amounted to 20% and 18%, respectively. The most popular categories were cosmetics, food, household appliances, kitchen utensils and various accessories. A significant role in the growth was played by the expansion of the assortment: over the year, the number of items from Armenian sellers increased by 88%.
In the domestic market of Armenia in 2025, the demand for car batteries and tires grew the fastest, with sales increasing by 96%. Noticeable growth was also shown by oils and technical fluids (+64%), cosmetics and care products (+58%), as well as large household appliances, the demand for which increased by 47%.
