At the Mantashyants Global Business Forum 2026, Grigory Yolyan, Head of Commercial Partner Relations at IDBank, presented a report on the impact of financial technologies on consumer behavior and business development.

According to him, in the modern economy, the key factor in sales is not only product quality but also its accessibility to the buyer. Digital tools provide this accessibility and directly influence the growth of company turnover.

The Idram&IDBank ecosystem was presented as an example, where the introduction of QR payments allowed the integration of over 1 million users and approximately 30,000 retail outlets into a single digital environment, connecting businesses and consumers.

Special attention was paid to the Rocket Line service, which operates on a Buy now, pay later model. Approximately 12,500 contracts are processed daily, and the active audience reaches about 7,000 unique users per day.

The IDDistributor tool, aimed at small and medium-sized businesses, was also presented. The platform allows payments for supplies immediately or using the Rocket Distributor credit limit, simplifying access to working capital, reducing the share of cash transactions, and accelerating business digitalization, especially in the regions.

According to Yolyan, financial technologies create a unified space where consumers, businesses, and capital are combined, which directly leads to increased economic activity and market expansion.